Re: The "woke" discussion thread
If companies were making these decisions based purely (or even just primarily) on the question of profitability, we wouldn't be seeing companies doubling down on something that has been a proven losing strategy time and time again. I keep going back to what an abysmal job Disney has done with these golden goose franchises (largely, I keep bringing them up because I used to love several of these franchises and now I'm just 'meh' about them, so it bums me out that one company is systematically spoiling things I used to love). They have allowed profit to take a backseat to ideology too an extreme degree, even when it is clearly giving them huge losses with franchises that should be raking in the cash.

